OK so I’m lying on the couch getting over a spot of flu and taking in a YouTube recording of Bach’s Christmas Oratorio on my iPhone. Before we’re a decent time into the 2½ hour long recording I get interrupted by an ‘online ad’. I can skip it, so not a major downer on my musical experience. A while later, another ad, this time non-skippable, pops up. I sit it out. They don’t come in any recognizable pattern so when the next one comes I’m still unprepared and now the iPhone has slipped between the cushions so I can’t skip it even if it allowed me to do so. Now my point is this. The ads are what they call ‘targeted’ so are supposed to align with my surfing preferences. Well I don’t happen to b
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